Samuel Capell

Would You Like Fries With That?

06 - 18 June 2014

Food noun: food; plural noun: foods 1. any nutritious substance that people or animals eat or drink or that plants absorb in order to maintain life and growth.

This exhibition aspires to highlight our overall consumption, mass production and potentially mass destruction of food. Food is our most important necessity and therefore used as our most valuable commodity. But should it be a commodity?

In work or play we often choose places of familiarity and convenience. The more experience you gain with a particular place, brand or item the more comfortable you become with it. However, we are often led by clever advertising that plays on our impulses and insecurities.